Firstly, let’s take a look at what “Mashups” means from Wikipidia:
“In web development, a mashup is a web page or application that uses or combines data or functionality from two or many more external sources to create a new service. It implies easy, fast integration, frequently using open APIs (Application Programming Interfaces) and data sources to produce enriching results that were not necessarily the original reason for producing the raw source data. … In the past years, more and more web applications provide APIs that enable software developers to easily integrate data and functions instead of building it themselves. Mashups can be considered to have an active role in the evolution of social software and Web 2.0.”
Some examples of a mashup would be Google Map and Youtube as well as Tweeter, where everyone around the world could update their status every second.
Mashups could serve very well in international governance because mashups can help the governments and other firms to display information effectively to the internet users. Mashups display mass of information such as videos, maps, webs, news, images, Wikipedia, blogs, jobs, shopping, government and etc. since we are more becoming digital native, Mashups can be very useful tool for informing us (as users) information about different subjects. And it can gather information globally then deliver to us. Mashups not only provide a way for governments and firms to spread information effectively but as a user of the information, we feel that Mashups are very easy to access and we also enjoy exploring the internet through mashup since they do providing information all around the world. From business point of view, mashups help to expand the sector of the business, since Mashups help to organize all the data and useful information around the world, a business can make a better decision such as where should the firm located? What is the target market? Or even what kind of products would be popular in a particular country? Etc. decisions like these are not easy to make, but because the emerged of mashups, this process become not as difficult as previous.
Few interesting mashup examples:
https://mozillalabs.com/ubiquity/

